APPLIANCE TAGGING SERVICES
ATS protect workplaces and save lives by providing nationwide electrical safety testing and fire safety testing services to over 26,000 locations large and small.
Q: How long has it been trading?
It started in 2002, franchised in 2006.
Q: Who owns the business?
The franchisor, Ainslie Allen.
Q: Who is the franchisor?
Our mission is to provide all businesses Australia-wide with a professional and costeffective solution to their electrical safety compliance through the development of our own innovative testing equipment and software; and to provide all customers with the highest standard of customer service.
Q: What is the company’s mission statement?
We see every ATS franchisee as an integral part of ATS ability to deliver a national service offering, and so much of our relationship is based upon “compliance” in all aspects of the business.
Q: How do you approach the franchisee/ franchisor relationship?
There are 20 in the ATS national support office who provide administration, operations and technical support to our network of franchisees.
Q: Who deals with the franchises most on a daily basis?
Given the way our model works, our entire team works with our franchisees daily. Whether it is a member of our team assisting with a technical testing issue, a team member scheduling a client for servicing, or an administration team member preparing an invoice, each franchisee has regular contact with our whole support office. That’s one of the things that sets our franchise system apart from so many others.
Q: What makes your business a good investment?
ATS takes care of nearly all the back-office side of the business, including all invoicing and debt collection, which frees up our franchisees to focus on the important areas of their business – securing new clients and delighting current clients.
ATS franchisees’ investment in their business is between $55,000 and $85,000 and the business can be run solely by themselves, or staff can be engaged as the business grows. Many of our franchisees achieve excellent ROI while maintaining a great work-life balance.
Q: What about awards?
ATS won the FCA Emerging Franchise System of the Year in 2011 which was a huge honour. In 2013, an ATS franchisee in Queensland won the FCA Franchisee of the Year (two or fewer staff).
Q : Who is your top-performing franchisee or franchisee of the year and why?
Our 2017 franchise of the year are longstanding ATS franchisees. Megan and Ken Black established their ATS franchise in Canberra in 2007. They consistently receive amazing feedback from their clients, and their revenue is growing year on year. Their selection for this award was based on achieving the best outcome in the areas of communication, engagement, customer service and local area marketing.