Inside Franchise Business

ZAMBRERO

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WHAT YOU NEED TO KNOW

Brand started in 2005

Franchisin­g since 2007

Capital investment: $250,000–$650,000. Kiosk, food court, strip shop and drive-through available.

Length of a franchise term: 7 years

Number of outlets: 184 worldwide

THE BUSINESS

Mexican with a mission – to combat world hunger. Every burrito or bowl sold equates to a meal donated to someone in need in the developing world through the Plate 4 Plate initiative. And for every retail item purchased, a meal is donated to someone in an underprivi­leged Australian community.

The menu puts the spotlight on modern, superfood ingredient­s. The food is freshly made with gluten- and dairy-free, vegetarian and vegan-friendly options.

The restaurant chain has more than 180 outlets across Australia, New Zealand, Thailand, Ireland and the US.

A three-week induction program teaches franchisee­s about store operations with both subject matter training, and real life in-restaurant experience.

Marketing support includes brand strategy, national marketing strategy, content and campaigns; regional marketing strategy and local area marketing support; creative material and graphic design; digital, website, social media and loyalty.

IDEAL FRANCHISEE

Someone who is passionate about the product, customer service and Zambrero’s humanitari­an mission. A background in food retail is welcome but not necessary.

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