NIGHTOWL

No experience in business or retail? NightOwl, Australia’s first 24-hour convenience store, offers an extensive training program designed to help you gain the confidence and skills to be a successful business owner.

NightOwl’s compulsory five-week training program for new franchisees is designed to give you the tools and knowledge to successfully operate a NightOwl franchise. During this training, you’ll benefit from access to a dedicated national training manager who can answer your questions and facilitate hands-on learning.

The company’s franchisees receive additional support and training through the NightOwl e-learning system (NOEL). NOEL provides online and real-time training for you and your staff at the touch of a button, together with a broad range of other helpful features, including: • reports and statistics • marketing and promotional collateral • business-specific document templates • latest NightOwl news and forums.

Years franchising

32

No of franchise units

75

Length of initial training

5 weeks; 7 weeks for service stations

Technical training includes:

Operational

Business training includes:

Marketing, sales, financial

Help with recruitment

Yes

HR support for workplace rules

Yes

What support at opening?

Area manager

Opening marketing strategy

Local flyers

Special offers

Owl Club (loyalty program)

Frequency and type of BDM support

Every few weeks and as required.

Is there franchisee benchmarking?

Yes

What HO support available?

We’re committed to supporting our franchisees every step of the way through regular training, round-the-clock support and even awards evenings dedicated to celebrating success.

Supplier deals

Yes

IT software

Coyote

Lead generation/call centre

No

How is ongoing training delivered?

Instore

Is there formal franchisee mentoring?

No

Income guarantee

No

Total investment cost

$400,000—$850,000