Inside Franchise Business

GUZMAN Y GOMEZ

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WHAT YOU NEED TO KNOW

Brand started in 2006

Franchisin­g since 2007

Capital investment: $500,000–$1.4 million Number of outlets: 82

THE BUSINESS

Guzman y Gomez taquerias serve fast fresh food in three different store formats: food courts, strips and drive-through.

Guzman y Gomez now has 76 taquerias in Australia and six in Asia. More than 30 taquerias have opened in the past two years.

The brand is inspired by founder Steven Marks’ experience of Latin culture and Mexican food that surrounded him in his home town of New York.

GYG has a strong leadership team with former McDonald’s executives including CEO Mark Hawthorne. Guy Russo, previously managing director of both McDonald’s and Kmart, recently became chair of the board.

IDEAL FRANCHISEE

An individual with an entreprene­urial spirit, a head for business and a love of hospitalit­y.

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