MAD MEX FRESH MEXICAN

WHAT YOU NEED TO KNOW

Brand started in 2007

Franchising since 2009

Capital investment: $375,000–$450,000 (+ GST)

Length of a franchise term: 5 + 5 years Number of outlets: 65

THE BUSINESS

The casual dining restaurant brand has an authentic Baja Mexican menu at its heart. It’s based on a fusion of Southern Californian and Northern Mexican cuisine.

Head honcho and founder Clovis Young says, “Our goal is to become the most loved and respected Mexican food brand in Australia.”

Mad Mex Fresh Mexican feeds more than 70,000 people weekly. Over the next three years, the company plans to open more than 20 stores with the goal of growing its Australian footprint.

Franchisees undertake a six-week training course and have ongoing access to online training tools, marketing materials and support.

IDEAL FRANCHISEE

An ambitious, self-motivated leader with a strong commitment to customer service and providing a good working environment.