BAR BELLACCINO
Bar Bellaccino invests heavily in the right technology for each cafe. Good technology means consistent high quality coffee with less effort. This means the cafes are easier to operate and the owner/ manager can spend more time building relationships with customers.
Sustainability is a work in progress.
Bar Bellaccino has always purchased our coffee sustainably from reputable supplies, that part is easy, we can identify the farms, altitude, plant variety of each of our single origins. Sustainability at the cafe is still a work in progress, reuseable coffee cups are growing in popularity which is great. There is still no good recycling option for disposable cups for most cafes. We are investigating the option of having a composting availability for our locations.
HOW DO YOU DISTINGUISH YOUR BRAND TO POTENTIAL FRANCHISEES?
Bar Bellaccino stands apart from the crowd in three main ways:
1. Product quality. Our coffee was voted in the top 1 per cent of coffee at the Golden Bean Awards.
2. Food strategy. Classic items plus our
Italian street food options.
3. Integrity. When done correctly franchising is a fantastic partnership with the enthusiasm of the franchisee and knowledge of the franchisor. All successful franchises have integrity and honesty at their core. Bar Bellaccino aims for the highest of standards in the franchising business model, offering high value and low investment franchise options.
HOW ARE YOU MAKING THE BRAND MORE ADAPTABLE TO LOCATION AND DEMOGRAPHICS?
A good design plan needs to be adapted for the different needs of each location. Bar Bellaccino in Pitt St, Sydney, has a very small space so the focus is on large coffee sales. This store needs a different layout to a more traditional cafe in a shopping centre. Importantly our Bar Bellaccino business model allows for the “local factor”. Our franchisees are encouraged to incorporate a local specials menu which focuses on the local community tastes.
WHAT IS AN AVERAGE CONSUMER SPEND?
Cafes have a $10 average spend – each cafe will still have a large amount of takeaway coffee every day.
HOW MUCH DOES TAKEAWAY COFFEE CONTRIBUTE TO BUSINESS REVENUE?
30–80 per cent depending on the location
WHAT IS THE AVERAGE RATIO OF COFFEE/BEVERAGES TO FOOD IN TURNOVER?
40–80 per cent depending on the location.
WHAT INNOVATIONS HAVE YOU INTRODUCED IN THE LAST 12 MONTHS?
Bar Bellaccino has focused on instore (franchisee) profitability. We have developed delicious and different food options that maximise freshness and profitability while maintaining simplicity. Instore profitability is now being improved with technology to assist the barista, which will lead to consistency and profitability improvement.
HOW MANY INNOVATION PROJECTS IS THE BUSINESS WORKING ON NOW?
With our partners Bar Bellaccino is working on two projects to develop innovative point of sale delivery options and customer interaction options.
WHAT ARE THE BRAND’S GROWTH PLANS FOR THE NEXT FIVE YEARS?
Bar Bellaccino intends to only expand into quality locations that suit our brand. We believe five to 10 new stores per year is achievable and aligned with our values.
HOW WILL THE BUSINESS ADAPT TO COMPETITION AND REVENUE CHALLENGES?
We are constantly looking for ways to improve our sales and reduce franchisee costs. We are in a great position to expand into the current market offering high value, low investment franchises. With our bonus structure Bar Bellaccino is offering several premium locations for $140,000– $180,000. Note these stores will have a fitout and setup of around $300,000 – that is great value.