Inside Franchise Business

NARELLAN POOLS DIVES INTO US

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Narellan Pools is partnering with North America’s largest pool company, Latham Pool Products.

The Narellan Group encompasse­s the company’s Australian, New Zealand and Canadian franchise and manufactur­ing businesses.

Narellan Pools’ long-time managing director Chris Meyer will continue to lead these markets, as well as provide strategic leadership to the North American market. He will also become a shareholde­r in the new enlarged Latham family.

An alignment with the largest fibreglass and vinyl pool manufactur­er in the US will capitalise on the strengths of both businesses. Latham Pool Products will benefit from Narellan Pools’ expertise in the fibreglass pool market and leading franchise model.

Narellan Pools gains access to Latham’s manufactur­ing capabiliti­es and investment in innovative technologi­es, such as robotics and automation.

“We have some great synergies,” said Meyer. “They want to give us capital to grow more aggressive­ly if needed and give us some great resources we don’t have.

“We’re going to help them shift to more of a consumer focus.”

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