Inside Franchise Business

FERGUSON PLARRE BAKEHOUSES

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The Ferguson Plarre Bakehouses chain has been owned and operated by the Plarre family since 2012. But the family baking history extends more than 110 years … way back to 1901 when Mrs Ferguson advertised herself as a pastry cook, confection­er and caterer in Lygon Street.

As the Ferguson business grew, so too did the Moonee Ponds bakery set up by German-born Otto Plarre. The two families establishe­d themselves as household names in Melbourne’s bakery scene and combined forces in 1980 under the Ferguson Plarre Bakehouses banner. Franchisin­g was introduced to the business in 1988 and the fourth generation of Plarres acquired the Ferguson interest in 2012.

The home of the traditiona­l pasty, the Tiddly Oggie, Ferguson Plarre today has 71 bakeries across Victoria.

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