WHAT TO THINK ABOUT BEFORE YOU BUY

Wilkinson suggests prospective franchisees take stock of the strategy for continued learning at their potential franchise.

THINGS TO THINK ABOUT ...

• How does the franchise promote learning through social networks or web-based collaboration?

• What kind of performance support learning does the franchise have in place?

• Does the franchisor offer a well-developed mentoring and coaching program outside of its formal learning program? • Does the franchisor provide manuals, job aides and templates that are easy to access and use?

• Does the franchisee have access to experts in the industry? “These are some of the questions that a new franchisee should consider before purchasing a franchise, because confidence in their new venture will come from access to information and the ability to continually learn,” says Wilkinson.