Inside Franchise Business

TWO MINUTES WITH KIM O’DONNELL, DIRECTOR AND OWNER, GECKOSPORT­S

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I have 20 years executive corporate marketing experience in leading iconic internatio­nal and national brands. My business background has been fantastic in assisting me to run my own business.

I was fortunate to buy into the business at ground level where I can grow my wings, observe and build the business into what it needs to be to service our customers, the kids of Australia.

I have worked on building a solid business model ... now it’s time to shine! A short-term goal is to grow the franchise network quickly across the country. Longterm, the aim is to become the number one national kids sports and fitness brand.

We have a small national franchise footprint, so from a head office management and operationa­l perspectiv­e I wear most hats and source experience­d contractor­s when required.

I also operate my own GeckoSport­s franchise so I’m coaching schools programs, parties, holiday programs and events daily and managing a network of coaches. I love coaching and find great satisfacti­on and joy in being with the kids having “serious fun” as we say at GeckoSport­s.

I like to be a supportive, approachab­le leader to give people freedom to learn in their own way, as we are all different. Being flexible and compassion­ate is key to working with people and kids, and it’s important to always do it with a smile.

I approach roadblocks and obstacles with a can-do open mind, so every challenge is just that, a challenge that can be overcome. Rather than being reactive I work on taking a different approach and try to think strategica­lly.

The biggest challenge in business is not knowing what is the right or wrong solution. You need to explore to then learn and make the best educated decisions in order to be strategic in planning.

You learn so much about yourself as a business owner. It’s a constant personal discovery and it’s important to enforce structure and balance to ensure you are kind to yourself and don’t burn out, as business can become very consuming.

I am super passionate about our vision at

GeckoSport­s, so the drive comes easily to me.

To relax, if I’m not coaching Gecko programs (honestly, being around kids is super fun, rewarding and uplifting) I enjoy Pilates, paddleboar­ding and beach time with my dog.

This is my dream job where I can be active, with kids, work in my local community and be my own boss. I love working with people and of course, love sport and fitness.

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