Inside Franchise Business

5 TRAITS EVERY FRANCHISEE MUST HAVE

What makes a successful franchisee? Regardless of industry or offering, the traits that define success in business are universal.

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Fitness or fast food, coffee or cars, franchisin­g is a unique and all-encompassi­ng sector, but many of the steps that will help you climb the mountain are not industry specific.

It all comes down to you. How much are you willing to put into your business, and how dedicated are you to making it work?

In every venture, you will face adversity. From trying customers to swelling competitio­n, the list of challenges you are likely to encounter is almost as diverse and different as the sector itself.

So, what is the key to getting it right?

• As a franchisee, you must play by the rules; after all, you are paying to be a part of an establishe­d system to do so. Don’t expect success to come thick and fast just because you pick a winning franchise.

• It is critical that you understand your rights and responsibi­lities. Your franchisor will provide a wealth of resources and informatio­n relating to the operation, but the onus is on you to get it right. We sat down with Tim West, founder and CEO of fast-growing boxing and strength training franchise 12RND Fitness, as he revealed his five golden rules to becoming a successful franchisee.

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