Inside Franchise Business

POOLWERX

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This service-centric outfit performs a large portion of its business out of a van, but that’s not the only option for franchisee­s. The Poolwerx model features vans and retail stores in its network, and this provides the ambitious franchisee with the option of a career path.

Chief operating officer Nic Brill explains how it works.

“Our traditiona­l model has been to set up the business via mobile with a transition to retail once a critical mass of regular customers and sales has been achieved. In today’s environmen­t, we are finding that simultaneo­us entry into retail and mobile is a client need and is proving to be a successful business strategy.”

Mobile franchisee­s can get into business with an investment of $150,000 and join the 400+ mobile service vans operating across more than 350 territorie­s.

“Our approach is to review growth areas in conjunctio­n with our B2B industry associates and pool industry database statistics in order to generate a viable territory size in conjunctio­n with our geographic mapping tools,” says Brill.

There’s plenty of room to grow as Australian­s install about 20,000 new pools each year.

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