POOLWERX
This service-centric outfit performs a large portion of its business out of a van, but that’s not the only option for franchisees. The Poolwerx model features vans and retail stores in its network, and this provides the ambitious franchisee with the option of a career path.
Chief operating officer Nic Brill explains how it works.
“Our traditional model has been to set up the business via mobile with a transition to retail once a critical mass of regular customers and sales has been achieved. In today’s environment, we are finding that simultaneous entry into retail and mobile is a client need and is proving to be a successful business strategy.”
Mobile franchisees can get into business with an investment of $150,000 and join the 400+ mobile service vans operating across more than 350 territories.
“Our approach is to review growth areas in conjunction with our B2B industry associates and pool industry database statistics in order to generate a viable territory size in conjunction with our geographic mapping tools,” says Brill.
There’s plenty of room to grow as Australians install about 20,000 new pools each year.