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One Aussie icon has been pouring flat whites and cappuccinos for 30 years and as coffee tastes have matured so too has The Coffee Club’s offer. Now it’s ready for a whole new look.
What do you do when your business has been trading for 30 years? After the big celebration, of course, you look to the future. The Coffee Club, born in Queensland, has spent two years in a transitional phase, priming for a new look to be showcased in its third decade.
The culmination is a new contemporary store design ready for the millennial families the chain is wanting to attract. Nick Bryden, CEO, says independent coffee shops are today’s big competitors to the cafe network, which push the brand to ensure it is distinctive.
“We’ve had a strong brand that people have grown up with. We provide great coffee, consistency and convenience,” says Bryden. “Our store design has been very successful but needed to remain relevant to younger audiences.”