WHAT, WHERE, HOW MUCH?

“Our model is financially good, it’s a fairly low capital requirement compared to other quick service restaurant brands and we’re very much focused on strong paybacks for franchisees. There’s a balance between the capital investment, rental costs and turnover.”

Traditionally a mainstay of shopping centres, The Coffee Club’s footprint has expanded through higher traffic locations, for instance sites in transit hubs, and drive-through outlets. Expansion through NSW and Victoria is up next, with both regional and metro stores, and regional centres, in the plan.

This year Melbourne, the tough town that is hard for most coffee chains, has been cracked, and Bryden describes it as “our big success”.

An average investment into a traditional store is about $500,000 but like so many other food retail franchises, The Coffee Club has seen potential in diversifying its cafe model to suit franchise buyers on a smaller budget. A kiosk model is likely to cost about $300,000 while those individuals with access to significant capital can sign up for a drive-through.