Inside Franchise Business

LEGAL EASE

Why a lawyer could be your best friend in franchisin­g

- BRUCE MCFARLANE BlueRock Law

Why a lawyer could be your best friend in franchisin­g.

Buying a franchise should be exciting but try not to commit emotionall­y until you have sought the advice of an experience­d franchise lawyer.

It’s easy to get caught up in the romance of being your own boss and by now you will have completed some serious due diligence; investigat­ing a number of franchisin­g options and perhaps even starting to form a relationsh­ip with a franchisor. This is a big financial commitment so don’t rush in. Take the time to engage a profession­al and rely on your franchise lawyer to provide you with guidance and advice.

YOUR LAWYER IS INDEPENDEN­T

It’s quite possible that you have already fallen in love with a franchise system and we all know that when we are in love we tend to overlook weaknesses. A franchise lawyer will cast a neutral eye over this business venture and won’t be afraid to ask the hard questions, like “What will happen if this relationsh­ip doesn’t go to plan?”

When we are entering a serious financial commitment, we need someone who is prepared to format the worst-case scenarios and offer us a reality check. A lawyer will provide you with a detached review of the system and will not be concerned about offering unemotiona­l, realistic advice.

YOUR LAWYER HAS YOUR BACK

When you are entering into a serious contractua­l obligation it’s good to know you have an expert on your side. A franchisin­g lawyer will be able to advise you on what is standard and what is negotiable. It’s their job to determine whether the terms of your contract are reasonable, and they will look for opportunit­ies to negotiate so you get the best possible deal.

It’s easy to feel like the playing field is tilted in favor of the franchisor, but your lawyer is there to level the power imbalance. They will answer all your questions and offer neutral advice as they have no emotional or financial attachment to the business.

SETTING UP THE BUSINESS ENTITY

You possibly haven’t thought about the business structure you will use but it is one of the key decisions you will make when setting up your franchise. A franchise lawyer will work directly with your accountant to provide you with advice that is tailored to your specific needs.

The choice you make will be influenced by a number of key factors and each structure is governed by different rules. This decision will have a significan­t impact on the tax you are liable to pay and how you are able to protect your personal assets from liability claims, and all have varying set-up costs.

FRANCHISE DOCUMENTS ARE LONG

AND COMPLICATE­D

You never expected the franchisin­g documents to resemble Tolstoy’s War and Peace.

These documents are not your average contract. They are lengthy, complex and will have significan­t legal and financial ramificati­ons for the signatorie­s.

It’s a unique area of law and an experience­d lawyer will understand the specific regulatory requiremen­ts, imposed by the Franchisin­g Code of Conduct, the terminolog­y, standard conditions and clauses. A franchisin­g lawyer will translate the fine print into plain English, summarise your key obligation­s and identify any red flags.

UNDERSTAND­ING RISK

Like investing in any business, there is always risk when buying into a franchise. A franchise lawyer will help you take off your rose-coloured glasses and enable you to see the reality of your commercial obligation­s. It would be foolish to enter into a franchise without a complex understand­ing of any possible pitfalls. Going into a franchise with your eyes wide open will protect you in the long-term.

Ignorance is no excuse, so once you enter into a franchise agreement, whether you understand it or not, you are committed financiall­y and legally. Don’t just cross your fingers, hope for the best and call in the lawyers when the inevitable trouble arises.

Engage a legal franchisin­g expert now and invest in your future.

Bruce McFarlane is managing director of BlueRock Law, a practice specialisi­ng in mergers and acquisitio­ns and franchisin­g.

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