Inside Franchise Business

BEN & JERRY’S

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The Ben & Jerry’s tenth anniversar­y mark kicks off in 2020, with three new franchised scoop shops set to steer the celebratio­ns as the franchise embarks on its biggest year to date.

Among the three new developmen­ts is the opening of the much-anticipate­d Burwood Brickworks outlet. Aiming to be the most sustainabl­e shopping centre in the world and the first to achieve the “Living Building Challenge”, the mixed-use urban village is the perfect fit for the modern ice cream parlour, which has always championed social and environmen­tal justice, according to Sean Farrell, Ben & Jerry’s national retail manager.

“We are constantly looking at our supply chain and thinking about where we can do better, starting with the changes that will have the biggest impact.”

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