CHICKEN TREAT

For the first time in its over 40-year history, Western Australian icon Chicken Treat landed in Melbourne partnering with delivery platform Deliveroo. The new concept is a purely delivery-only kitchen, operated through Deliveroo’s recently announced “Editions” marketplace. The Collingwood site launched in October and houses 35 partner brands, offering low-cost “dark-kitchen” options.

Mimma Battista, Chicken Treat’s CEO, said that by launching a corporate storefront initially, the chain can better measure the potential for future expansion.