FIGHTING FIT

If you thought a fitness business was all about a sweaty gym, it’s time to take a fresh look at this active sector. One of the liveliest industries on the planet right now, fitness is incorporating everything from 24/7 gyms like Anytime Fitness and Plus Fitness to boutique-style class-based venues. Niche fitness techniques like Pilates, boxing, barre and functional fitness are reinvigorating the jaded gym-goer. And with fewer than 20 per cent of Australians working out in a fitness space, there’s plenty of room for more.