BARK BUSTERS

What’s the business? Mobile dog training.

Turnkey cost of franchise: $50,000 + GST.

Typical number of clients a week: 4–5 new clients a week (average new client charge-out is $660).

Typical week: 35 hours per week.

Skills required: Self-motivation; people skills; a passion for animals; good communicator. We find our franchisees with “pet rescue” experience excel as they are compassionate and want to make a difference in dogs’ lives and therefore owners’ lives. A full driving licence and own vehicle.

Marketing/branding support: National marketing fund; social media expert to do all your social media; brand strength of over 30 years. Local area marketing plan prepared between franchisee and franchisor to support national incentives. State and national clients.

Training details: Two full, comprehensive weeks of operational training with the global head trainer in Wollongong, NSW, supported by one week of business training and all necessary business tools, and bi-annual conferences and the ability to communicate with other trainers around the world.

What do franchisees do, and why is your brand different?

Administrative duties; lesson preparation; conducting lessons/problem solve; preparing for group and puppy classes; upskilling with our internal Barknet videos; meeting plenty of wonderful dogs and people to change both their lives; posting on social media.

Our brand is unique in the dog training world as we offer a “life of dog” guarantee that can be used around the world where we have trainers, which currently is in seven countries.

Number of franchisees: 31, covering 40 areas nationwide.

New franchises planned: 45.

Are territories exclusive? Yes.