SPOTLIGHT ON: MARGARET HENNESSY

What’s the business? Dog boutique.

Turnkey cost of franchise: $160,000+

Typical number of clients a week: 140.

Typical week: 40

Skills required: Retail and/or service experience; passion for dogs and strong drive to succeed in the pet industry; great work ethic; grooming experience is a bonus.

Marketing/branding support: Operational support; boutique design; set up and launch; induction and ongoing training; group and local marketing; visual merchandising; HR and recruitment; compliance and finance.

Training details: Grooming introduction; business management; marketing, retail, store operations, both before launch and ongoing.

What do franchisees do, and why is your brand different?

Our franchisees run retail outlets, each with varying degrees of involvement in the day-to-day operations of the store. They are team leaders and ingrained in their local community.

Number of franchisees: Six (11 stores in total).

New franchises planned: Three.

Are territories exclusive?

Exclusive marketing zones: the scale of the territory is determined by the market’s potential and population density in the immediate and (sometimes) neighbouring areas.