BLUE WHEELERS/DASH DOGWASH

What’s the business?

Mobile dog washing and grooming.

Turnkey cost of franchise: Blue Wheelers $37,990 + GST for new territory; Dash DogWash $14,990 + GST for new territory.

Typical number of clients a week: up to 40 dogs per week.

Working week: 5–6 days per week. Driving is very much part of the deal as it’s a mobile service. Admin is kept, typically, to a few hours per week on our internal MATE system (CRM).

Skills required: Must love dogs; must be a self-starter with an appealing personality. We train in dog grooming skills; marketing and business management.

Marketing/branding support: Individual website page; individual location Facebook page; IG account; DL flyers; Google AdWords and/or Facebook campaign; sixmonth marketing plan template.

Training details: four weeks, combination of grooming training; on-road training; business/marketing training.

What do franchisees do, and why is your brand different?

Source leads through marketing, social media, word of mouth; visit clients on a fortnightly to three-monthly basis dependent on breed and needs; after hours admin. Franchisees secure bookings, wash and groom dogs, follow up appointments, manage diary, maintain a clean mobile salon.

Our point of difference is our unique mobile salons; exclusive products; training and ongoing hands-on support and our genuine team of groomers.

Number of franchisees: Almost 200.

New franchises planned: 15–20 new team

members, depending on resales also.

Are your territories exclusive? Yes, our team select the suburb(s) they want to own and we offer support areas around that. Regional areas are given more suburbs.

Our territories are typically a minimum of 5000 homes.