TREAT FEATS

How four dessert brands helped sweeten the tough times and shape up for success.

Dessert brands put innovation on the plate.

Nothing has challenged the food and beverage industry like Covid-19, yet there are great stories of success emerging from the toughest of times. These four dessert brands show the value of a franchise – the backing of a support team in times of trouble.

As you’ll read here, this translates into the capacity to think and act quickly, a collaborative team approach, support that includes negotiating with suppliers and landlords, and guidance on what steps to take.