NEW FITNESS BOSS

Franchisees in 24/7 gym chain Anytime

Fitness and Xtend Barre, the ballet-based studio business, can expect a doubling down of franchisor efforts under new leadership.

The franchisor which operates the two US-origin brands in Australia, Collective

Wellness Group, has appointed a former leisure, entertainment and retail expert to take the fitness business to the next level.

Nicole Noye will be leading the group which in April shed the Orangetheory Fitness brand (this is now being handled directly from the US).

This means the resources of the newly slimmed-down group can focus on delivering support and growth for franchisees across Anytime Fitness and Xtend Barre.

Right now there are about 25 opportunities to snap up across the country in the high-profile Anytime Fitness business. In total there are more than 500 outlets already around Australia.

At the newer and niche Xtend Barre, which combines ballet and Pilates-inspired moves for a cardio and flexibility workout, a similar number of studios are available to prospective franchisees.

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