THE UPS AND DOWN OF FRANCHISING

How to make sense of statistics in the time of Covid-19

FWhat works for the coffee industry right now might not be helpful for the gym business, and have no impact on the courier industry.

However, there are some statistics that can shed light on what has happened in the past five years. IBISworld’s report on franchising was released in February 2020, before the pandemic really took hold.

So referencing the figures revealed in the report has to come with a caveat that the future looks different now.

Let’s look at the good news, the bad news, and how to manage expectations in franchising.

Growth of 0.3% from 2015-2020

2020- 2025 growth was expected to be 1.3%