WHY I LOVE CITY CAVE

“I did like the concept, it was something that caught my eye, something on the rise.”

New franchise owner Damian Coppolecchia is a seasoned franchisee, currently running several gyms as well as looking to expand his City Cave busines.

Damian was already familiar with a membership structure through his gyms, so City Cave’s model of both casual visits and a client membership made sense.

“Practitioners can rent rooms but our main business is float, sauna and massage,” says Damian.

He is impressed with the simplicity of the City Cave system, which is still in the early stages as a franchise.

“It’s exciting to be in a brand in the first stages, they’ve got pretty big plans.”

So far online bookings and lots of marketing have brought in the revenue.

“It’s an easy sell. We are prompting people to let them know what they can do, how they can combine services and the benefits.

“They go to treat themselves, it’s an escape.”