MAD MEX MAKEOVER

Our re-brand has been top-to-bottom. We’re changing our signage and visual identity for all restaurants, with the first rollout in the Sydney Central Plaza location, and we’re now in the process of renovating a further 25 per cent of our restaurants. We’re looking to have a fresh new look and feel in the majority of stores by the end of next year, which is very exciting.

We’re aiming for a laid-back, Californian beach vibe with the redesign aesthetic, which will look a lot less cluttered and eclectic.

Menu boards will be upgraded to digital, and each location will have a 60-inch T V playing our “fresh food for life” sport and lifestyle entertainment, to feature the junior athletes we sponsor so that we’re also communicating our brand and food values that way.

Basically, the goal is that instead of telling people about individual products, we want to show them that our food is healthy and goes hand-in-hand with an active lifestyle.