Inside Franchise Business

Crust has big plans for a very prosperous new year

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What are your plans 2021? Crust pizza is going for growth, including opening 10 new stores. Could one of those stores have your name on it?

Australia’s #1 premium brand

Since its launch in 2001 Crust has focused on quality, freshness and innovation. There are now over 140 outlets in Australia, plus two internatio­nal territorie­s, and premium products have set the brand apart. Roy Morgan Research Institute recently named the pizza chain Australia’s leading premium brand in the Quick Service Restaurant category.

It's a very good place to be. The research also found that there are over 4.7 million premium consumers in Australia who spend more, and more frequently, than anyone else. But Crust doesn’t stop there when it comes to optimising franchise partners’ .

“We recently opened up to a whole new segment of the market to sit alongside our premium o‰erings,” says Jon Paul Partyka. “An $11 pizza deal with a $5 side option is now available now from many of our stores.”

Crust has already sold more than 5.4 million pizzas this year. The number of customer transactio­ns has risen by 21.8% with 15.1% year on year growth.

“The fact that sales increased significan­tly at the peak of lockdown demonstrat­es the success of our new menu options,” says Jon Paul Partyka. “In tough times, many people look forward to the lift they get from eating our gourmet pizza while other look for a‰ordable options. It’s an example of the innovation­s our franchise partners welcome and enjoy.”

All the support you could need

“We’re not just a franchise, we’re a family,” says Jon Paul Partyka. “When you join us, your initial six-week training teaches you everything you need to know about running a Crust pizza store and a small business. You’ll then have support from our friendly team of specialist­s whenever and wherever you need it.”

Crust o‰ers the competitiv­e edge that comes with an establishe­d, well known Australian brand. And you don’t even need previous experience to share the benefits – there are expert to guides you through all the key milestones and work with you every step of the way.

“The whole set up is easy because we do all the hard work for you,” says Jon Paul Partyka. “You can enjoy maximum e™ciency and productivi­ty right from the start. And, with our streamline­d payroll, rostering and HR systems, you can spend a lot more of your valuable time focusing on building your business.”

In 2021, Crust will also be supporting current franchise partners with brand new designs for stores and the menu.

“We never stop thinking about ways to Improve the opportunit­ies for our franchisee­s,” says Jon Paul Partyka.

Get in touch

Crust stores range in price from $200,000 and leasing specialist­s are on hand to help you find your preferred territory and negotiate terms.

So, if you’re ready to connect and cultivate customer experience­s, contact Kellie Cranch on 0401 058 607 or email kellie.cranch@rfg.com.au, for your first taste of being a Crust above the rest.

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