WELLNESS FLEXES ITS MUSCLE

How to tap into the mega trend.

“City Cave delivers clients preventative healthcare services by offering float therapy, infrared sauna and massage services,” says David Wilkinson, franchise business coach.

Education is the most important aspect of City Cave’s growth strategy, he says. “Our centres are often booked out more than a week in advance and while we know we’re only scratching the surface of ‘mainstream’ we’re excited in knowing that every new centre opening exposes a new community to the benefits of float therapy and our other services.”

WHAT ARE YOUR FIVE-YEAR GOALS FOR THE BUSINESS?

“Five years will see City Cave complete our franchise footprint in Oceania (200 open centres) and into stage two of our North American expansion (100+).

“Currently our network expansion plan is well on track, the biggest challenges in 2021 have been bottlenecks created by Covid shutdowns last year, in which many prospective franchisees hit the pause button. This has seen an influx of educated prospects who have re-entered the sales pipeline.”

Many new franchisees were originally City Cave clients.

BRAND BASICS

How long have you been trading? Since 2016

How long franchising? Since August 2018

How long is a franchise term? Seven years with an additional seven-year option

What is the upfront franchise investment? Between $450,000 and $500,000 What are the franchise fees/marketing levies? 8% royalty; no marketing levy