LIFT BRANDS TAKES STAKE IN FITSTOP

Home-grown functional fitness brand Fitstop is getting backing from US business Lift Brands, the parent company of Snap Fitness and 9Round.

The multi-brand business is taking a 30 per cent stake in the fledgling gym chain with the goal of fast-tracking its expansion. The aim is to double the Fitstop footprint in the next financial year.

Fitstop founder Peter Hull said “It’s so rewarding to see an international organisation recognise us as the next big player in the fitness industry, not just within Australia but around the world. The next phase of growth will involve looking to introduce Fitstop to the New Zealand market, followed by the UK and US which will be of a larger scale.”