KX PILATES

“KX Pilates was born from the ‘kaizen’ philosophy: where continuous improvements reap some pretty phenomenal rewards,” says CEO Selina Bridge. “We strive to create personalised experiences for our clients who can make continuous improvements in their physical wellbeing through dynamic Pilates movement.

“We are inclusive and focus on strength over beauty and we champion the power of individual performance.”

WHAT ARE YOUR FIVE-YEAR GOALS FOR THE BUSINESS?

“We plan to grow the Australian network to 150 studios servicing 50,000 clients a month. We are committed to the ongoing development of our KX trainers and will continue investing in education opportunities for our trainers to ensure our clients receive the best service possible.

“We are very excited to soon be launching our own ‘KX Former’ into the Australian market, a revolutionary and proprietary machine that will enhance the overall KX experience.”

The business also has plans to expand international operations.

“KX is now Australia’s largest Pilates franchise and our ability to grow and attract great clients comes down to a focus on people, systems and processes and making sure we provide the best possible experience.”

HOW ARE YOU ATTRACTING FRANCHISEES?

“At KX Pilates we look for passion for our product and the wellbeing of the community.

We are a lifestyle business that people aspire to be part of. You can’t buy yourself success. We are therefore focused on attracting and supporting clients, trainers, owners and people through growth opportunities within the KX network.”

BRAND BASICS

How long have you been trading? 11 years How long franchising? Eight years

How long is a franchise term? Five years with one option to renew

What is the upfront franchise investment? About $350,000 including studio fitout and equipment

What are the franchise fees/marketing levies? $50,000 up-front franchise fees; 8% royalty. 4% marketing