CLUB PILATES

“A new approach to what has historically been an elitist and inaccessible form of fitness, Club Pilates, globally, has played a major role in educating people that Pilates is in fact for everybody and every body,” says Brendan James.

“We can all benefit from Pilates, so we want to empower as many people as possible to add strength, stability and balance to their lives.”

Club Pilates has more than 650 active studios across 11 countries, with three more set for this year.

WHAT ARE YOUR FIVE-YEAR GOALS FOR THE BUSINESS?

“To open 50 studios in A-grade locations in the next five years. We will consistently deliver the highest quality franchise support from first contact, to studio opening, to a successful and sustainable business.”

Club Pilates aims to be recognised as the benchmark for the Pilates experience in Australia and the number one national provider of Pilates education.

“We are affiliated with Xponential, the largest boutique fitness organisation in the world with over 4000 sold locations across nine brands. Any new challenges to us are not new challenges to the group. We can tap into the support network of Xponential to overcome any challenges.”

Historically, franchisees come from three channels.

“Word of mouth from existing members is the most effective way to source franchisees as they see and share the wow factor of the brand and the benefit of their experience.

“Next are our instructors, who also know the brand and the way we are deploying it in Australia.

“Finally we are receiving enquiries from people who are aware of Club Pilates from their travels to the US, Canada or Europe and who wish to invest in themselves and their future.

“We do also offer a range of financial support options, if required to help our franchisees get started.”

BRAND BASICS

How long have you been trading? Globally, 15 years, in Australia this is our first year. How long have you been franchising? Since 2007

How long is a franchise term? The first term is for 10 years with two 5-year options to renew

What is the upfront franchise investment? The actual cost is about $400,000, under $300,000 with equipment finance; other funding packages are available

What are the franchise fees/marketing levies? Franchise fee is 7% on all sales; marketing levy is 2%