Inside Franchise Business

X-GOLF ANNOUNCES 100-SITE EXPANSION

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Leisure and sports business X-Golf plans to open 100 venues across Australia within five years.

“Interest in virtual sports and simulators is exploding. People have identified the indoor entertainm­ent trend is on the up,” says newly appointed head of developmen­t at X-Golf, Ben Hatten.

X-Golf simulates a game of golf, provides coaching tips, and allows players to enjoy the challenge of courses from around the world and to join leagues.

“You’ve got people who love golf, but this isn’t solely about golf, it’s sport, leisure and entertainm­ent. It’s not for the golf purist.

You can play indoors and have some fun with friends,” Ben says.

As a franchise venture, each venue hosts six simulators, includes a bar serving drinks and food, has low costs of goods and requires minimal staffing, explains Ben.

Right now the business is powering in Queensland and Western Australia, with record numbers being achieved.

“WA is doing record weekly numbers, Cairns is doing really well, and we’re opening up in Toowoomba, North Lakes and Townsville.”

Next in the expansion plan is South Australia, with developmen­t of Sydney and

Melbourne scheduled once lockdowns ease.

“X-Golf can be run as an owner-operator or as an investor model and we’ll manage it on your behalf,” he says.

There’s growth within the franchisee network too: of the 13 franchises in the business, four are about to take on second sites.

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