Inside Franchise Business

100% PLANT-BASED

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Red Sparrow Pizza is a brand with a difference – a purely plant-based menu.

This young pizza brand makes its dough using Napoletana techniques – fermented for at least 48 hours to improve flavour and digestibil­ity, with each ball of dough being handstretc­hed to order.

This Melbourne-based business isn’t short on experiment­ation though, offering unique toppings on their daily specials.

All their pizzas are cooked in

Italian wood-fired ovens in just 60–90 seconds, which creates light bases with a crispy charred crust.

As the business expands, vegan and plant-based pizza and other menu items will be prepared by a chef in-house with quality ingredient­s ordered by sustainabl­e suppliers.

Founders Michael Craig and Shelley Scott started out with restaurant­s in Collingwoo­d and Prahran, and a neatly kitted out food truck catering for events.

Now the pair are ready to franchise Red Sparrow and are looking to set up in new locations around Melbourne and expand interstate into Sydney, Brisbane and Byron Bay.

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