Malaysian fitness brand launches in Aus

A brand new fusion fitness concept from Malaysia has landed in Australia, with the first of 10 studios set to launch by the end of 2022 already open.

In total six studios have been signed up by Fitness Business Sales, the Australian business tasked with growing the fitness chain’s footprint here.

Fire Fit plans four more Aussie studios this year, according to Damien Bain, founder and managing director of Fitness Business Sales.

The Fire Fit concept is class-based, with sessions available both online and in studios and most (80 per cent) delivering a mix of training techniques.

“As a franchisee you can have up to six disciplines under one roof: cycle meets boxing and function strength training, for instance. For a business owner, if for some reason the discipline/s you have do drop out of fashion, you can change your studio, say from an indoor cycle studio to Strike Boxing.”

The capital investment for a Fire Fit franchise is between $150,000 and $400,000 and franchisees need a minimum $100,000 liquid cash.