Turn up the volume

Fitness chain S30 Studio plans 17 new franchised outlets within the next 12 months.

This fledgling franchise offers a sensory-led, fully immersive experience, with 45-minute group weight sessions set to hiphop and R&B tracks from an immersive sound system, with dark LED-lit decor reminiscent of a nightclub.

S30 Studio workouts are streamed to display units, which control the movements, timers, and music; a lighting system integrates sound and vision, matching the beats per minute of the music to the lighting.

The Western Australian company’s existing studio footprint includes sites at Mount Lawley, South Perth, the CBD flagship, and the recently launched studio at Myaree.

S30 Studio chief operating officer Luke Faulkner believes the current enquiry level will lead to as many as 17 studio openings in 2022.

“Our studios offer a friendly and encouraging space for people of Perth to get a customised, results-driven workout,” Luke says. “We are excited to continue our expansion into the Perth metropolitan area and welcome additional franchisees to the group.”

For franchisees, all the stress of paperwork, payments and suspended memberships is removed with head office handling administration.

And before the business is even up and running,

WE ARE EXCITED TO CONTINUE OUR EXPANSION INTO THE PERTH METROPOLITAN AREA AND WELCOME ADDITIONAL FRANCHISEES TO THE GROUP.

the franchisor will be managing elements such as council approval, equipment and logistics.

Franchisee Christian Leembruggen, who co-owns the newest site at Myaree, says he was originally attracted to the brand for its unique customer experience. Having started his S30 journey as a trainer at the flagship location 12 months ago, he’s excited to be expanding his involvement in the business.

“The S30 experience is something that really stands out from competitors. From the studio space itself, to the customised workout, the offering has an edge that competitors will struggle to keep up with,” Christian explains. “The investment and innovation of the S30 owners in continuing to strengthen the company’s offering provided us with the confidence to invest and become a franchisee.”