Inside Franchise Business

KEY POOLCARE TRENDS

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Covid-related travel restrictio­ns have fuelled demand for industry products

Challengin­g trading conditions and increasing competitio­n have reduced industry profitabil­ity

Competitio­n from external players has placed downward pressure on product prices

Revenue is projected to benefit from mandatory water-saving devices and practices

Stronger price-based competitio­n among operators is likely to erode profis

Consumer sentiment and income growth is likely to support demand for industry products

The Covid-19 pandemic has led consumers to reallocate surplus funds to home improvemen­t projects

Source: Swimming Pool and Spa Equipment Stores in Australia, November 2021, IBISWorld.

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