Inside Out (Australia)

SPACE WE LOVE

The new Tigmi Trading flagship in Byron Bay

- WORDS ELIZA O’HARE PHOTOGRAPH­Y ALICIA TAYLOR

Some businesses just feel good. Like people, they develop their own personalit­ies. Tigmi Trading is a prime example – it’s like an incredibly chic, well-travelled friend whose passion for design is infectious. The company began as a fledgling online business, offering a collection of Moroccan and Turkish vintage and contempora­ry rugs that were hand-selected by owners Danielle McEwan and Julian Packshaw on their regular Moroccan pilgrimage­s.

In the years since Tigmi Trading was imagined, the

Australian obsession with hand-loomed rugs from the High

Atlas mountains has fortified, and the time had come for a purpose-built flagship store. Cue the new Tigmi emporium in Byron Bay. Initially it was dark and uninspirin­g, a blank canvas in a modern conversion of a 1990s besser-block building on an industrial estate. But not any more.

“We wanted to create a space that could be functional but also showcase our pieces in our own unique way and allow them to breathe,” explains Danielle. “And the relationsh­ips we have been able to cultivate with our clients through the showroom experience have brought so much more to our brand.”

“The steel doors are our nod to the Mediterran­ean and allow light to flood in” DANIELLE McEWAN, CO-OWNER

The space was designed by Danielle and Julian, with some style injections from Steven Clark of denHolm. “I kept referring back to some of my favourite spaces in the industrial areas of Milan and Paris, those wonderful old buildings that have the patina of age on the outside and then open up to reveal a beautiful collection of pieces within,” says Danielle. “Obviously, our besser-block building had none of those original ‘charming’ characteri­stics, so we had a crack at creating that in a modern and playful way.”

With the extra space, the range has also expanded, with many more beautiful objects to eyeball.“We launched the showroom with a collection of vintage pieces and iconic reissues – a hand-picked mix of furniture from the likes of the Swiss architect Pierre Jeanneret, French designer Pierre Paulin and Jan Ekselius, whose seating is the epitome of retro cool.” Shoppers will find brutalist sculptures in the mix, along with shapely floor lamps, tableware and hand-cast bronze cabinetry pulls.

“We’re constantly introducin­g layers of interestin­g and consciousl­y sourced pieces from everywhere, so that locally made Soft Edge ceramics sit next to pieces by Italian artisans. We have Moroccan pots and artworks... there’s a lot to love!” Tigmi Trading is in Byron Bay, NSW; tigmitradi­ng.com

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 ??  ?? CLOCKWISE (from opposite, top left) Tigmi Trading co-owner Danielle McEwan at an Organic Round dining table on a reissue of the Jeanneret chair. Moroccan meets Mediterran­ean at the Byron showroom. The entrance’s tiled counter and textured wall. A mix of Puglian ceramics on denHolm shelves with Brutalist Timber chair. Audoux Minet chairs and Caprani lamp. Hanging Lyrebird Beni Ourain rug and Farmhouse stools.
CLOCKWISE (from opposite, top left) Tigmi Trading co-owner Danielle McEwan at an Organic Round dining table on a reissue of the Jeanneret chair. Moroccan meets Mediterran­ean at the Byron showroom. The entrance’s tiled counter and textured wall. A mix of Puglian ceramics on denHolm shelves with Brutalist Timber chair. Audoux Minet chairs and Caprani lamp. Hanging Lyrebird Beni Ourain rug and Farmhouse stools.
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