Stadium naming wrongs
ADDING A SPONSOR’S NAME TO A STADIUM CAN RUIN THE PRESTIGE AND HISTORY OF A SPORTING VENUE … BUT GEEZ THE EXTRA COIN MUST BE HANDY ...
In 1998, 45 US bigleague venues had a corporate company as part of their official name. Today, there are 114 such cases.
after 1 b eer REASONED ARGUMENTS HO HUM
If big companies are willing to fork out millions just so they can have their logo on a building, and have their own corporate box at the footy, I reckon good on them. It’s not really hurting anyone, is it? No one actually calls it 1300 Smiles Stadium in conversation anyway. People still just refer to the Cowboys’ home ground as “Townsville”. This issue got dredged up when the horse racing people wanted to project racing advertising onto the Sydney Opera House. I mean, people are being a bit precious, aren’t they? It’s the Opera House. It only opened in the 1970s. It’s not as if it’s an ancient relic that was being poisoned by gambling money. People really need to move on from this. It’s just another form of advertising.
IF Y OU’RE A ROMANTIC
Adding a sponsor’s brand to a stadium name can really ruin the araction of going to watch sport there. I mean, who is going to go to Mend-A-Hose Jungle and be proud of it? Wheldon Road, the Castleford Tigers rugby league team’s home ground, opened way back in 1926 and has a lovely old original title, wouldn’t you agree? But all that’s ruined now. That new name makes it sound like you’re visiting a hardware store.
after 2 b eers DIVERSIONARY TANGENTS HEALTHY FUTURE
Doesn’t a naming rights sale mean that the stadium’s short and/or long-term existence is secured? Most of our favourite sports venues only have a few days of the year to financially benefit from – I’m talking about ticket sales and the like. I’d reckon the extra income would be very handy for maintaining the upkeep of stadiums; cleaning, field maintenance etc. These stadiums cost a lot more to run than you might think.
NAME FOR S ALE
This whole naming rights business is completely out of control. Take the USA for instance. In 1998, 45 bigleague venues over there had a corporate company as part of their official name. Today, there are 114 such cases. It’s beyond a joke now. Kids one day will be lovingly referring to the days when their dads took them to Allianz Stadium and Hisense Arena. It’s just not right.
after 3 b eers R A ISED VOICE S JUST WRONG
These naming deals don’t always end well. In February 2011, Farmers Insurance Group announced it had signed a 30-year, $700 million naming-rights deal for a proposed NFL stadium in downtown LA. AEG, the stadium’s developer, sculed the plan in 2015. Damn ... Here’s another one: to prevent the St. Louis Rams from moving to the West Coast, in October 2015 National Car Rental announced a 20-year, $158 million deal to aach its name to a proposed new stadium in St. Louis. The Rams ended up opting for California.
BRAND B ALL
This is just rich people puing their pawprints all over our great sports venues. Looland? Really? Credit Union Australia Stadium Penrith, anyone? I couldn’t believe they called Penrith Park that. And how many names has Cronulla’s home had over the years? Caltex, Southern Cross Group; it’s a giant billboard!
after 4 b eers IMPROBABLE HYPOTHETICALS OUR HOUSE
There’s a cricket ground in India called Dr Y.S. Rajasekhara Reddy ACA-VDCA Cricket Stadium. Can you believe that? Now, I bet the good Doc loves his cricket and is very generous, but why does his name have to be aached to the ground? Isn’t charity supposed to be anonymous? Each to their own, I suppose, but that’s geing ridiculous. Only legends deserve to have their names on stadiums.
BUILD A BRIDGE
Oh again, it’s a building, it’s not your first-born. Get over it. Most of what we do in our daily lives is covered in advertising. If the stadium management has chosen to take the money from a naming rights sponsor, that “prestige” can’t have been all that strong to start with. You can’t blame the companies for wanting their name out there on game day. Come along now, we have to get to Marvel Stadium before first bounce!