Sex­ist pro­mo­tion is un­ac­cept­able


Kalgoorlie Miner - - OPINION -

Kal­go­or­lie-Boul­der is a city brim­ming with eco­nomic op­por­tu­nity, with avail­able jobs across sev­eral in­dus­tries, and the high­est av­er­age in­come in Aus­tralia.

The qual­ity of life is un­par­al­leled, with a wel­com­ing com­mu­nity, af­ford­able liv­ing and the op­por­tu­nity to work in the mines and re­turn to your fam­ily ev­ery night.

This is the mes­sage we are try­ing to con­vey to wider Aus­tralia, to en­cour­age them to come and re­side in Kal­go­or­lie-Boul­der with their fam­i­lies. Fam­i­lies — that be­ing key. We, as a city, are try­ing to shake off the neg­a­tive lega­cies of the past, that old-school blokey drink­ing cul­ture syn­ony­mous with re­gional min­ing towns.

We’re ad­dress­ing the is­sue of diver­sity in the work­place and the gen­der pay gap.

So why, in this day and age, are we still see­ing scant­ily clad women advertising min­ing ser­vices and prod­ucts at min­ing ex­pos such as the one re­cently held in Kal­go­or­lie?

Are these women re­ally in­creas­ing profit mar­gins?

Do they re­ally get a client, who is al­ready in­ter­ested in pur­chas­ing a new un­der­ground truck, across the line?

I would ar­gue that it would be more im­por­tant to have these women in your lead­er­ship teams and on the board of your com­pa­nies to in­crease your bot­tom line, as has been proven by a mul­ti­tude of stud­ies. So are we, as a re­gion, re­ally se­ri­ous about chang­ing the per­cep­tion of our towns and cities, in par­tic­u­lar, about women?

Are we re­ally try­ing to at­tract fam­i­lies by show­ing them half-naked ladies draped across a dig­ger? If we are se­ri­ous about chang­ing the rep­u­ta­tion of Kal­go­or­lie-Boul­der, let’s be se­ri­ous about what we con­done at events.

Many com­pa­nies are now scru­ti­n­is­ing their ser­vice providers to en­sure cor­po­rate so­cial re­spon­si­bil­ity stan­dards are met. EY moved its Dig­gers & Deal­ers cel­e­bra­tions to en­sure their guests felt wel­come and to make a stand against ar­chaic sex­ist prac­tices.

Gone are the days where these prac­tices were ac­cept­able.

So let’s start 2019 with a clean slate and make ev­ery in­ter­ac­tion re­spect­ful, re­mem­ber­ing that lo­cal ex­pos, fo­rums and con­fer­ences are in­deed show­cas­ing Kal­go­or­lie to the rest of Aus­tralia.

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