Sexist promotion is unacceptable
LETTER TO THE EDITOR
Kalgoorlie-Boulder is a city brimming with economic opportunity, with available jobs across several industries, and the highest average income in Australia.
The quality of life is unparalleled, with a welcoming community, affordable living and the opportunity to work in the mines and return to your family every night.
This is the message we are trying to convey to wider Australia, to encourage them to come and reside in Kalgoorlie-Boulder with their families. Families — that being key. We, as a city, are trying to shake off the negative legacies of the past, that old-school blokey drinking culture synonymous with regional mining towns.
We’re addressing the issue of diversity in the workplace and the gender pay gap.
So why, in this day and age, are we still seeing scantily clad women advertising mining services and products at mining expos such as the one recently held in Kalgoorlie?
Are these women really increasing profit margins?
Do they really get a client, who is already interested in purchasing a new underground truck, across the line?
I would argue that it would be more important to have these women in your leadership teams and on the board of your companies to increase your bottom line, as has been proven by a multitude of studies. So are we, as a region, really serious about changing the perception of our towns and cities, in particular, about women?
Are we really trying to attract families by showing them half-naked ladies draped across a digger? If we are serious about changing the reputation of Kalgoorlie-Boulder, let’s be serious about what we condone at events.
Many companies are now scrutinising their service providers to ensure corporate social responsibility standards are met. EY moved its Diggers & Dealers celebrations to ensure their guests felt welcome and to make a stand against archaic sexist practices.
Gone are the days where these practices were acceptable.
So let’s start 2019 with a clean slate and make every interaction respectful, remembering that local expos, forums and conferences are indeed showcasing Kalgoorlie to the rest of Australia.