NO JOKER, THESE CARDS ARE GOLD

Kyabram Free Press - - FRONT PAGE -

Kyabram bought 430 lo­cal gift cards in the run up to Christ­mas, mean­ing more than $30,000 would be pumped into the lo­cal econ­omy.

Kyabram Cham­ber of Com­merce pres­i­dent Miles Gould, left, cel­e­brated the suc­cess with Craig’s Cre­ations owner Craig Fer­gu­son, In­ter­sport Ben­nett’s owner

Susie Ben­nett and Kyabram Newsagency's Stephen Grills.

KYABRAM’S lo­cal gift cards started as a small idea but have quickly turned into a phe­nom­e­non.

A whop­ping 430 cards were loaded be­tween Oc­to­ber 1 and De­cem­ber 31 with an av­er­age load of $72, mean­ing more than a $30,000 po­ten­tial eco­nomic im­pact for our town.

The idea of the Kyabram Gift Cards is to put money on an eft­pos card that can be used at par­tic­i­pat­ing out­lets in town.

Kyabram Cham­ber of Com­merce pres­i­dent Miles Gould said the cards had been a huge hit.

“The first few months were a bit slow, so a big chunk of that sum has come in the past 12 months and we are ab­so­lutely thrilled,” he said.

“We didn’t ad­ver­tise much at the start but the word has got out it’s gain­ing pop­u­lar­ity.

“To have the cards pro­duce that amount of money into the lo­cal econ­omy is in­cred­i­ble.”

Mr Gould said the cards are an at­tempt to help peo­ple see the fan­tas­tic op­tions Kyabram has to of­fer.

“What we are see­ing now is a lot of work places and sport­ing clubs are giv­ing them out as gifts or awards,” he said.

“It has re­ally gath­ered some mo­men­tum of late, and it’s one of the best things the cham­ber has come up with.

“It shows the cham­ber have done some­thing the town wants and it’s keep­ing the money lo­cal, which is good for every­body.

“It is all about help­ing out the town, that’s what the gift cards are try­ing to achieve.”

A min­i­mum of $10 can be put on the cards, which can be pur­chased from Ky Lucky Lotto and the Kyabram Newsagency.

“We had seen it work in other towns around Vic­to­ria and Aus­tralia and thought it was some­thing worth do­ing,” Mr Gould said.

“It is es­sen­tially cash in hand, be­cause peo­ple can spend the cards wher­ever they want in Kyabram if the busi­ness is part of the cham­ber.”

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