Pene­lope Loorham – Cre­ative Direc­tor Perri Cut­ten

Cre­ative Direc­tor - Perri Cut­ten

Ladies in Racing - - Con­tents -

re­main­ing true to Perri Cut­ten’s found­ing prin­ci­ples of im­pec­ca­ble qual­ity and time­less style, Cre­ative Direc­tor Pene­lope Loorham has brought her own unique vi­sion of mod­ern fem­i­nin­ity to the la­bel for nearly 20 years.

An ac­com­plished de­signer highly re­garded by peers, Pene­lope’s in­nate cre­ative abil­ity was ev­i­dent from an early age. While grow­ing up in the pic­turesque Snowy Moun­tains, Pene­lope’s fash­ion as­pi­ra­tions saw her pur­sue stud­ies in Mel­bourne and the UK. Af­ter grad­u­at­ing from RMIT with an Arts Fash­ion De­gree, she quickly gar­nered a rep­u­ta­tion for her re­fined aes­thetic de­sign­ing bridal gowns. Broad­en­ing her cre­den­tials with stud­ies in trend fore­cast­ing at the Lon­don Col­lege of Fash­ion, fur­ther trav­els across Europe and the US pro­vided in­spir­ing fuel for Pene­lope’s work.

Upon re­turn­ing to Aus­tralia, Pene­lope’s tal­ent was recog­nised with a cov­eted op­por­tu­nity to de­sign for Laura Ash­ley. Re­spon­si­ble for cre­at­ing some of the brand’s most iconic looks, her ex­pert tech­ni­cal knowl­edge and de­sign sen­si­bil­ity caught the at­ten­tion of Perri Cut­ten, re­sult­ing in her ap­point­ment as Cre­ative Direc­tor in 1997. To­day, still firmly fo­cused on crafts­man­ship and the Perri Cut­ten cus­tomer, Pene­lope con­tin­ues to evolve the brand while de­liv­er­ing ef­fort­less wear­able col­lec­tions sea­son af­ter sea­son.

When she’s not de­sign­ing, Pene­lope di­vides her time be­tween travel, cre­ative pur­suits, and a busy fam­ily life with her hus­band and 6 year old son. With a love of pho­tog­ra­phy, paint­ing, and in­te­rior de­sign, Pene­lope’s cre­ative pas­sions and fam­ily are a con­tin­ual source of in­spi­ra­tion in both her per­sonal and pro­fes­sional life.

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