Make money pin­ning

How to turn your ad­dic­tion into cash

Life & Style Weekend - - HOME - With Jody Allen

PIN­TER­EST is a fun, handy and free app that en­ables peo­ple to book­mark and share images which are re­lated to their in­ter­ests. The app is much the same as an on­line cork­board as you can pin in­spi­ra­tions, pho­tos, ideas and re­minders on it. Use Pin­ter­est to find cre­ative ideas, plan an event, keep track of recipes or pro­mote your crafts. But did you know that you can earn money through it?

1. Fol­low your pas­sion, build an au­di­ence and sell to them What are you pas­sion­ate about? If peo­ple are will­ing to spend in the area you love, you can make money from them. Let us say you are a fit­ness junkie. You se­lect your au­di­ence – for ex­am­ple, women in their thir­ties who want to be at­trac­tive and fit. Cre­ate a Pin­ter­est ac­count as well as boards which at­tract this au­di­ence. Cre­ate a mail­ing list and get fans to your boards.

There are some keen Pin­ter­est users who have more than a mil­lion fol­low­ers. You do not re­quire as many fol­low­ers as those in your ac­count to sell your au­di­ence. Gen­er­ally, if you do not know what to sell, you don’t need to get wor­ried. Once you man­age to get a few thou­sand fol­low­ers, there are dif­fer­ent mar­keters who will ap­proach you with of­fers.

2. Choose a firm to pro­mote and ask for spon­sor­ship Once you’ve built some Pin­ter­est fol­low­ers, choose some of the firms pro­vid­ing prod­ucts which ap­peal to your au­di­ence. For in­stance, you can ap­proach dif­fer­ent firms sell­ing sports drinks, or gym ma­chines. You will be re­quired to share the Pin­ter­est ac­count’s sta­tis­tics with the firms you ap­proach, and ask for spon­sor­ship. It’s im­por­tant that you of­fer them a deal so that they can choose to work with you.

3. Pro­mote af­fil­i­ate prod­ucts Many firms are in need of af­fil­i­ates who will pro­mote their dif­fer­ent prod­ucts for a small com­mis­sion on sales. Find a firm sell­ing prod­ucts that you can pro­mote. Sign up as an af­fil­i­ate and then pro­mote their prod­ucts on your boards, us­ing your af­fil­i­ate links. It’s im­por­tant that you use a URL-short­en­ing ser­vice such as Bitly when man­ag­ing your links. This will as­sist you to track your boards and pins for the num­ber of clicks. Re­gard­ing spam­ming, Pin­ter­est nor­mally takes ac­tion against the af­fil­i­ate mar­ket­ing spam­mers. There­fore, if you hap­pen to be caught up in this act, it’s ideal that you link your pins on your site, whereby you can get to use af­fil­i­ate links.

4. Use search en­gine op­ti­mi­sa­tion tac­tics Your boards and pins should be eas­ily searched by dif­fer­ent peo­ple, so us­ing ef­fec­tive SEO strate­gies can greatly boost your boards. SEO strate­gies will also en­sure that you’re found through the ma­jor search en­gines such as Google. It is very im­por­tant that you are clear when you’re us­ing the key­words you ex­pect your fol­low­ers to use. Gen­er­ally, each pin of­ten al­lows more than 1000 char­ac­ters (around 200 words) of de­scrip­tion. There­fore, make sure that you make the most of it by adding links and key­words.

5. Cre­ate con­tests on Pin­ter­est to sell your own prod­ucts Cre­at­ing con­tests can help your brand be­come more pop­u­lar on Pin­ter­est.

6. Re-pin oth­ers’ pins Re-pin other peo­ple’s pins to win your tar­get au­di­ence. You must also al­ways be ac­tive so that peo­ple will no­tice and fol­low your boards and will even­tu­ally re-pin your pin. More at www.stay­ath­ome­mum.com.au

FAST GROWER: Launched in 2010, Pin­ter­est has its head­quar­ters in San Fran­cisco and em­ploys 500 peo­ple.

PHOTO: MACTRUNK

Pin­ter­est is a fun and free app that's easy to use.

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