Blurring the lines
High-end retailers make activewear the new denim for women
THE newest entrants in the activewear race are blurring the line between workout and your everyday wardrobe. High-end stores such as Seed Heritage, Calvin Klein, Country Road and Designer Forum are tackling tights, reinventing runners and pushing the performance of streetwear.
Designer Forum’s Lauranne Avery says they have expanded their offerings to meet the insatiable demand for athleisure. Vogue Australia editor-in-chief Edwina McCann says while athleisure is not a new trend, it shows no sign of losing momentum. “Athleisure – which is the term the fashion industry has coined for it – has now replaced denim as the go-to for everyday casual looks for women,” she says.
A Morgan Stanley Research 2015 report reveals global activewear sales have leapt 42% over the past seven years to $US270 billion and could jump a further $US83 billion, more than 30%, by 2020.
Photos: Jerad Williams Fashion: David Jones Model: Beth Hurrell, Que Models
Sunglasses, $69.95; The Upside tights, $149; The Upside crop, $99; P.E. Nation Top (white), $69; Running Bare Crop (orange), $64.95. More at davidjones.com.au.