Blur­ring the lines

High-end re­tail­ers make ac­tivewear the new denim for women

Life & Style Weekend - - CLOSET - WITH Chan­tay Lo­gan

THE newest en­trants in the ac­tivewear race are blur­ring the line be­tween work­out and your ev­ery­day wardrobe. High-end stores such as Seed Her­itage, Calvin Klein, Coun­try Road and De­signer Fo­rum are tack­ling tights, rein­vent­ing run­ners and push­ing the per­for­mance of streetwear.

De­signer Fo­rum’s Lau­ranne Avery says they have ex­panded their of­fer­ings to meet the in­sa­tiable de­mand for ath­leisure. Vogue Aus­tralia editor-in-chief Ed­wina McCann says while ath­leisure is not a new trend, it shows no sign of los­ing mo­men­tum. “Ath­leisure – which is the term the fash­ion in­dus­try has coined for it – has now re­placed denim as the go-to for ev­ery­day ca­sual looks for women,” she says.

A Mor­gan Stan­ley Re­search 2015 re­port re­veals global ac­tivewear sales have leapt 42% over the past seven years to $US270 bil­lion and could jump a fur­ther $US83 bil­lion, more than 30%, by 2020.

Photos: Jerad Wil­liams Fash­ion: David Jones Model: Beth Hur­rell, Que Mod­els

Sun­glasses, $69.95; The Up­side tights, $149; The Up­side crop, $99; P.E. Na­tion Top (white), $69; Run­ning Bare Crop (orange), $64.95. More at david­jones.com.au.

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