New fash­ion ac­ces­sory em­pow­er­ing women

Life & Style Weekend - - CLOSET - — Alexan­dra Klaus­ner, New York Post

ANEW fash­ion ac­ces­sory al­lows women to free the nip­ple with­out re­mov­ing their clothes. New Yorker Molly Bor­man said her stick-on pasties ac­cen­tu­ate the ap­pear­ance of nip­ples while also em­pow­er­ing women.

“I want women to feel good in their skin, com­fort­able with their bod­ies, su­per-em­pow­ered when they wear this prod­uct,” the Just Nips founder told The New York Post.

The nip­ples – which come in sizes “cold” and “freez­ing” – sell on Bor­man’s web­site Just­nips­ for $9.99.

“Be­fore this I worked at Ralph Lau­ren for five years, and I know what it takes to cut through a ca­ble knit sweater,” she quipped. “Our ‘freez­ing’ prod­uct does just that.”

Bor­man said the prod­uct had “ex­ploded” thanks to fe­male em­pow­er­ment.

She said she sold out of Just Nips be­fore the Women’s March on Wash­ing­ton and again on Valen­tine’s Day.

“My typ­i­cal cus­tomer is a pro­fes­sional woman, 20s and 30s, women who are proud of who they are, com­fort­able in their bod­ies and want to ex­per­i­ment,” she said. She said she hoped that women who wear her prod­uct feel fun, fem­i­nine and sexy, as well as in­formed about their per­sonal breast health.

She is cur­rently part­ner­ing with a cancer char­ity so that she can get breast self-ex­am­i­na­tion in­struc­tions printed on the in­side of her pack­ag­ing.

“You’re touch­ing your breasts any­way when you put Just Nips on, so I want to spread breast cancer aware­ness and teach women how to ex­am­ine them­selves safely and prop­erly while they’re at it,” she told Re­fin­ery29 this week.

Bor­man’s mum is sup­port­ive of her busi­ness mes­sage – but isn’t ready to try a pair.

“I had to sit my mum down and say this is hap­pen­ing,” Bor­man said..

“She says it’s not her look at all and that’s okay.”

This ar­ti­cle orig­i­nally ap­peared in the New York Post.

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