By­ron la­bel for lit­tle peo­ple won’t be in­flu­enced by oth­ers

Life & Style Weekend - - CLOSET -

SPON­TA­NEOUS road trips, cosy­ing up with loved ones by a bon­fire, long fam­ily din­ners, week­end farm stays and kids be­ing kids – they’re the mo­ments that in­spired Chil­dren of the Tribe’s new Slow Livin’ collection. It’s a lifestyle choice the de­signer em­bod­ies. The By­ron la­bel for lit­tle peo­ple was born when cor­po­rate high-flyer Emma McLean went on ma­ter­nity leave and de­cided to turn her hobby mak­ing chil­dren’s clothes into some­thing more of­fi­cial. “The style is a style that I em­brace per­son­ally,” Emma says.

“I feel re­ally strongly about de­vel­op­ing a brand. To have a vi­sion and stick with it and not be in­flu­enced by other la­bels or looks.” Emma de­scribes that vi­sion as bo­hemian for chil­dren, re­flect­ing grow­ing up in sim­pler times be­fore tech­nol­ogy took hold.

“We use a lot of flo­rals and chee­tah print,” Emma says.

“I tend to work with earthy tones as well, in­cor­po­rat­ing na­ture in the brand and in our lifestyle. For more in­for­ma­tion, and to shop, go to chil­drenof­

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