It’s gone to hell in the kitchen

Life & Style Weekend - - TREND - with Colin Vickery

HELL’S Kitchen Aus­tralia couldn’t break the one mil­lion viewer barrier on de­but in an­other sign that Channel 7 is strug­gling to find a ru­n­away hit.

The Marco Pierre White-hosted celebrity cook­ing show av­er­aged 817,000 across the five cap­i­tal cities on Sun­day and was eas­ily beaten by The Block.

It got an ab­so­lute grilling on so­cial me­dia. “F***ing rub­bish”, “it’s an ab­so­lute bore” and “there goes 20 min­utes I won’t get back” summed up many view­ers’ re­ac­tions to the new re­al­ity show.

The Hell’s Kitchen launch was down 24% com­pared to last year’s Zumbo’s Just Desserts, which had the ben­e­fit of pre­mier­ing straight af­ter the Rio Olympics.

Seven has strug­gled to find a sec­ond cook­ing show to com­ple­ment My Kitchen Rules. Con­vic­tion Kitchen and Restau­rant Revo­lu­tion, as well as Zumbo’s Just Desserts, never got past a first sea­son.

Here’s what we reckon is wrong with Hell’s Kitchen:

View­ers don’t buy a nasty Marco Pierre White. It is easy to imag­ine Gor­don Ram­say, who presents the US ver­sion of Hell’s Kitchen, as a hell­fire host. But Aussies know Pierre White from his guest spots on MasterChef Aus­tralia and host­ing MasterChef: The Pro­fes­sion­als where he was firm but fair. It feels like he is play­ing a car­toon ver­sion of him­self on Hell’s Kitchen.

The con­cept is a bit of a cheat. Sorry, did we just hear the nar­ra­tor say that some of the food is pre-pre­pared by the show’s sous chefs? That’s not on.

The launch episode was slow. Dis­cern­ing view­ers would have switched off in the first 20 min­utes, which is how long it took to get through the scenes of be­wil­dered celebri­ties walk­ing into the kitchen and say­ing hello to each other.

This isn’t ex­actly an A-grade bunch of celebri­ties. Seven has put a lot of its pro­mo­tional grunt be­hind Sam Frost be­cause it knows the former Bach­e­lorette is the best of a bad bunch. And is ev­ery­one truly sick and tired of David Old­field by now?

Noth­ing is at stake. On MasterChef Aus­tralia the win­ner gets $250,000. But the win­ner of Hell’s Kitchen gets a mere $50,000 for their favourite char­ity. That sort of fig­ure just doesn’t cut it in 2017.

It is pretty ob­vi­ous none of the celebri­ties can cook. Cook any­thing with eggs in 15 min­utes. Sounds sim­ple enough.

Not for this lot.

PHOTO: CHANNEL 7

Marco Pierre White with Jess Fox and Sam Frost in a scene from Hell’s Kitchen.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.