A STAR IS BORN:
At 12, Justin Bieber was posting homemade videos of himself on YouTube and industry insiders starting taking notice.
THE search for Australia’s next pop star will happen online. Hoping to replicate the phenomenal postmillennial popularity of YouTube discoveries like Justin Bieber and Troye Sivan, Sony Music will fill their X Factor void with The ShareSpace.
Think YouTube talent quest meets Big Brother as eight artists called The Talent, rather than contestants, spend 30 days sharing a warehouse for a creative boot camp in songwriting, recording, performing, social media and marketing.
They are also expected to collaborate on new songs and videos, aka “music-based content”, which will be shared online.
In a departure from most talent quests, the artists vying for a Sony recording deal won’t be voted out.
Their success will be measured by a “dynamic chart” which will track their popularity with fans on social media, streaming and music platforms.
When Seven cancelled X Factor this year as the series sank to record low ratings, Sony lost one of its ready-made sources of new talent.
Over the past seven years they have signed many of the show’s finds and developed them into popular artists, including Dami Im (pictured), Samantha Jade and Taylor Henderson.
One of The X Factor alumni to try his hand at everything from acting to vlogging is Jai Waetford, who is believed to be on The ShareSpace team as a host or mentor.
While producer Julie Ward’s production company
ZigZagTV is currently scouring the internet and other platforms to cast the ShareSpace talent, people who are interested should email En[email protected]pace.com.