At 12, Justin Bieber was post­ing home­made videos of him­self on YouTube and in­dus­try in­sid­ers start­ing tak­ing no­tice.

Life & Style Weekend - - RELAX - — Kathy McCabe, News Corp Aus­tralia Net­work

THE search for Aus­tralia’s next pop star will hap­pen on­line. Hop­ing to repli­cate the phenom­e­nal post­mil­len­nial pop­u­lar­ity of YouTube dis­cov­er­ies like Justin Bieber and Troye Si­van, Sony Mu­sic will fill their X Fac­tor void with The ShareS­pace.

Think YouTube tal­ent quest meets Big Brother as eight artists called The Tal­ent, rather than con­tes­tants, spend 30 days shar­ing a ware­house for a cre­ative boot camp in song­writ­ing, record­ing, per­form­ing, so­cial me­dia and mar­ket­ing.

They are also ex­pected to col­lab­o­rate on new songs and videos, aka “mu­sic-based con­tent”, which will be shared on­line.

In a de­par­ture from most tal­ent quests, the artists vy­ing for a Sony record­ing deal won’t be voted out.

Their suc­cess will be mea­sured by a “dy­namic chart” which will track their pop­u­lar­ity with fans on so­cial me­dia, stream­ing and mu­sic plat­forms.

When Seven can­celled X Fac­tor this year as the se­ries sank to record low rat­ings, Sony lost one of its ready-made sources of new tal­ent.

Over the past seven years they have signed many of the show’s finds and de­vel­oped them into pop­u­lar artists, in­clud­ing Dami Im (pic­tured), Sa­man­tha Jade and Tay­lor Hen­der­son.

One of The X Fac­tor alumni to try his hand at every­thing from act­ing to vlog­ging is Jai Waet­ford, who is be­lieved to be on The ShareS­pace team as a host or men­tor.

While pro­ducer Julie Ward’s pro­duc­tion com­pany

ZigZagTV is cur­rently scour­ing the in­ter­net and other plat­forms to cast the ShareS­pace tal­ent, peo­ple who are in­ter­ested should email En­[email protected]­pace.com.

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