You have to get NAKED to get noticed
Marketing and promotions won’t just happen by themselves; differentiate yourself from the competition and stop procrastinating
WOW, talk about perfect timing. This month, I am speaking for a women’s network and the topic I’m sharing is Passion, Purpose and Profit.
Now, before I head to Sydney for this presentation, I thought I’d share my top five tips with you as I figure you may get a bit of a giggle out of the acronym I’m using and hopefully some nuggets of gold from the message .... are you ready?
NAKED! NAKED! NAKED!
When it comes to marketing and promotions, we gotta get naked!
See, we all want to be well known for what we do and we want to be paid well too. That’s the entire intent behind all marketing and advertising isn’t it? You should be nodding your head right now.
Now, here is a dramatic truth which, when you grasp it, will turn your marketing into millions: you have get naked.
From my experience of working with tens of thousands of entrepreneurs across the globe, there is a fundamental difference between those who ‘have’ a profile and those who ‘want’ a profile. The people who have a profile and are making their marketing and advertising work for them have one thing in common – they are naked.
Ok, enough, enough already. What’s with all the naked-ness? Let me explain:
N – Know your NICHE market and make sure you communicate your solution directly to the problem or pain they are suffering.
A - Your AUTHENTICITY and sincerity is the very tool that makes you an authority in your industry, and it creates your unique flavour. Never compromise your authenticity for money. This should speak loud and clear in any message you put out into your marketplace.
K - KEEP cooking! Just because something doesn’t work once, doesn’t mean you throw it out. All it means is that the recipe wasn’t right. Change the ingredients, change the environment, change the people you’re cooking for and always test, taste and measure, before you bring it out of the oven. Be prepared to be flexible with your methods for marketing and advertising because you could find yourself spending a lot of money, with very little return if you don’t include the right ingredients (mediums, methods and markets) in your recipe.
E - Be prepared to EXPRESS yourself in your marketing and advertising. Give yourself a voice to be heard and be you. Don’t try to emulate someone else or do what the competitors do. Blaze your own trail and be prepared to look outside the box. I use public speaking as my number one form of marketing and advertising and in just four years, my business has grown beyond my wildest dreams to international markets, corporates, entrepreneurs, teenagers and TV. When you find your voice, you will find your results exceed your expectations, every time.
D - DO IT! Stop thinking about it, stop wishing it would work, stop standing in your own way, and get out there. While ever your business is the best kept secret in your industry, you will always be wondering why you don’t have the success you know you deserve. I’ll let you in on another little secret ... successful businesses do what other businesses are NOT prepared to do. So instead of looking for your unique selling point and procrastinating on finding what makes you separate from everyone else, get out there today and differentiate yourself by being at the front of the line when your new client has a choice of who they use.
There you have it! NAKED.
Get naked and get noticed. It’s quite simple really, and everyone can do it!
Time to start planning a business strategy to stand out from the crowd. Authenticity and sincerity create your unique flavour as a business, so never compromise that authenticity for money. The marketplace will find you out.