You have to get NAKED to get no­ticed

Mar­ket­ing and pro­mo­tions won’t just hap­pen by them­selves; dif­fer­en­ti­ate your­self from the com­pe­ti­tion and stop pro­cras­ti­nat­ing

Life & Style Weekend - - BUSINESS -

WOW, talk about per­fect tim­ing. This month, I am speak­ing for a women’s net­work and the topic I’m shar­ing is Pas­sion, Pur­pose and Profit.

Now, be­fore I head to Syd­ney for this pre­sen­ta­tion, I thought I’d share my top five tips with you as I fig­ure you may get a bit of a gig­gle out of the acro­nym I’m us­ing and hope­fully some nuggets of gold from the mes­sage .... are you ready?

NAKED! NAKED! NAKED!

When it comes to mar­ket­ing and pro­mo­tions, we gotta get naked!

See, we all want to be well known for what we do and we want to be paid well too. That’s the en­tire in­tent be­hind all mar­ket­ing and ad­ver­tis­ing isn’t it? You should be nod­ding your head right now.

Now, here is a dra­matic truth which, when you grasp it, will turn your mar­ket­ing into mil­lions: you have get naked.

Ner­vous yet?

From my ex­pe­ri­ence of work­ing with tens of thou­sands of en­trepreneur­s across the globe, there is a fun­da­men­tal dif­fer­ence be­tween those who ‘have’ a pro­file and those who ‘want’ a pro­file. The peo­ple who have a pro­file and are mak­ing their mar­ket­ing and ad­ver­tis­ing work for them have one thing in com­mon – they are naked.

Ok, enough, enough al­ready. What’s with all the naked-ness? Let me ex­plain:

N – Know your NICHE mar­ket and make sure you com­mu­ni­cate your so­lu­tion di­rectly to the prob­lem or pain they are suf­fer­ing.

A - Your AU­THEN­TIC­ITY and sin­cer­ity is the very tool that makes you an au­thor­ity in your in­dus­try, and it cre­ates your unique flavour. Never com­pro­mise your au­then­tic­ity for money. This should speak loud and clear in any mes­sage you put out into your mar­ket­place.

K - KEEP cook­ing! Just be­cause some­thing doesn’t work once, doesn’t mean you throw it out. All it means is that the recipe wasn’t right. Change the in­gre­di­ents, change the en­vi­ron­ment, change the peo­ple you’re cook­ing for and al­ways test, taste and mea­sure, be­fore you bring it out of the oven. Be pre­pared to be flex­i­ble with your meth­ods for mar­ket­ing and ad­ver­tis­ing be­cause you could find your­self spend­ing a lot of money, with very lit­tle re­turn if you don’t in­clude the right in­gre­di­ents (medi­ums, meth­ods and mar­kets) in your recipe.

E - Be pre­pared to EX­PRESS your­self in your mar­ket­ing and ad­ver­tis­ing. Give your­self a voice to be heard and be you. Don’t try to em­u­late some­one else or do what the com­peti­tors do. Blaze your own trail and be pre­pared to look out­side the box. I use pub­lic speak­ing as my num­ber one form of mar­ket­ing and ad­ver­tis­ing and in just four years, my busi­ness has grown be­yond my wildest dreams to in­ter­na­tional mar­kets, cor­po­rates, en­trepreneur­s, teenagers and TV. When you find your voice, you will find your re­sults ex­ceed your ex­pec­ta­tions, every time.

D - DO IT! Stop think­ing about it, stop wish­ing it would work, stop stand­ing in your own way, and get out there. While ever your busi­ness is the best kept se­cret in your in­dus­try, you will al­ways be won­der­ing why you don’t have the suc­cess you know you de­serve. I’ll let you in on an­other lit­tle se­cret ... suc­cess­ful busi­nesses do what other busi­nesses are NOT pre­pared to do. So in­stead of look­ing for your unique sell­ing point and pro­cras­ti­nat­ing on find­ing what makes you sep­a­rate from ev­ery­one else, get out there to­day and dif­fer­en­ti­ate your­self by be­ing at the front of the line when your new client has a choice of who they use.

There you have it! NAKED.

Get naked and get no­ticed. It’s quite simple re­ally, and ev­ery­one can do it!

PHOTO: PEXEL

Time to start plan­ning a busi­ness strat­egy to stand out from the crowd. Au­then­tic­ity and sin­cer­ity cre­ate your unique flavour as a busi­ness, so never com­pro­mise that au­then­tic­ity for money. The mar­ket­place will find you out.

PHOTO: CON­TRIB­UTED

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