I’m a sucker for a blurb and a la­bel

Life & Style Weekend - - TASTE - For more, go to [email protected]­re­gional­me­dia.com.au

IT HAS hap­pened again. Every now and then a la­bel catches my eye and I can­not help but reach out and buy a six-pack de­spite the alarm bells go­ing off in the back of my head.

It is al­most a rule of mar­ket­ing. If the prod­uct is per­haps not up to scratch, make the pack­ag­ing ab­so­lutely mag­nif­i­cent.

There are some ex­cep­tions. I thought Feral Hop Hog pale ale was prob­a­bly go­ing to be a fizzer but I ac­tu­ally re­ally en­joyed it.

I some­times fall for the blurb on the six-pack as well (think­ing of New Zealand beer made from “pa­leo” water here).

They also tell com­pli­cated yarns about the James Squire range on its pack­ag­ing and they are al­most uni­ver­sally drink­able.

This beer ac­tu­ally got me on both fronts. The la­bel is eye-catch­ing and the blurb, well, su­perb.

I quote from the web­site: “Like the place it calls home, the flavours in Burleigh Brew­ing Twisted Palm Trop­i­cal Pale Ale are re­laxed and un­com­pli­cated.

“The unique hop­ping regime de­liv­ers trop­i­cal aro­mas and characters of or­ange, mango and pa­paya.”

Fair dinkum, how could you say no to that?

So it came to pass that Hugh the Neigh­bour and I sat down to en­joy some­thing called Twisted Palm Trop­i­cal Pale Ale from the Burleigh Brew­ing Com­pany (mak­ers of the beau­ti­fully named My Wife’s Bit­ter).

Now, from the out­set I should say that Hugh and I found this to be a re­fresh­ing beer.

It pours a pleas­ant or­ange-gold in the glass.

But try as we might we could not man­age to pour any sort of head into the glass so the beer tasted a lit­tle bit flat.

The nose is re­ally com­pli­cated, as you would ex­pect from some­thing claim­ing in­puts from half a fruit shop.

When it first poured nei­ther of us could pick up the in­di­vid­ual fruit aro­mas, although when down to the last warm half a cen­time­tre in the bot­tom of the glass I reckon I could get the pa­paya (or pa­paw as we call it at home).

Next time you are try­ing a new beer, take a good sniff and swal­low be­fore you read the la­bel and see how close you get.

This is a nice enough beer, so not a dis­ap­point­ment.

I was just left feel­ing a lit­tle un­der­whelmed.

with Simon Ir­win

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