WHY CON­NEC­TIV­ITY IS SO IM­POR­TANT

WOMEN OF THE SUN­SHINE COAST STEP UP TO SUP­PORT, MENTOR, EN­COUR­AGE AND HELP EACH OTHER – BRING­ING OUT THE BEST IN OUR COM­MU­NITY

Life & Style Weekend - - BUSINESS - WORDS: JEN­NIFER SWAINE

You could be fooled into think­ing that I am about to chat about all things tech­nol­ogy – which is what many of us think of when we hear the words “con­nec­tiv­ity” or “con­nected” – but noth­ing could be fur­ther from the truth. In re­cent weeks I have had the op­por­tu­nity to ob­serve con­nec­tiv­ity at its best. The Sun­shine Coast may not have NBN across ev­ery cor­ner of the re­gion but we leave ev­ery telco for dead when it comes to be­ing truly con­nected. And the busi­ness women in par­tic­u­lar de­serve ku­dos for the role they play in this. A week ago I put a sim­ple mes­sage on Face­book, ask­ing any Sun­shine Coast busi­ness­women I was con­nected to, to go through their wardrobes and see if they had items they could do­nate to a new pro­gram that is about to be launched on the Sun­shine Coast. The In­spir­ing Women to Work Pro­gram, sup­ports ma­ture aged women re-en­ter­ing the work­force by way of in­spir­ing, con­nect­ing and of­fer­ing sup­port to them in their jour­ney. When you feel good about your­self, you are more likely to project a pos­i­tive im­age but what hap­pens if you land that job in­ter­view and don’t have some­thing suitable to wear and your bud­get doesn’t stretch to buy­ing some­thing new? I of­fered to put a call out to my Face­book friends to see if they could as­sist with gath­er­ing busi­ness at­tire we could of­fer pro­gram par­tic­i­pants – and as­sist they did. My in­nocu­ous lit­tle post went vi­ral and many truly beau­ti­ful women took the op­por­tu­nity to clean out their wardrobes to help in my quest. This is what I love about the women on the Sun­shine Coast. They sup­port, mentor, en­cour­age and help each other. They in­vite you to net­work­ing op­por­tu­ni­ties and make sure they con­nect you to oth­ers who will help you grow your own net­work. They lis­ten to who you are and what you do and in­volve you with what is go­ing on. Many of them are in­ter­na­tional and na­tional suc­cesses but all of them share the same qual­ity – by be­ing con­nected they can in­flu­ence, change and make a dif­fer­ence – and that they do with pas­sion, hu­mil­ity and grace. The Sun­shine Coast busi­ness com­mu­nity works on net­works and con­nec­tions and there is some­thing for ev­ery­one. You can con­nect via busi­ness groups such as the Cham­bers of Com­merce or Busi­ness Women’s Net­work, join Lions, Ro­tary or the Ma­sonic Lodge or con­nect by vol­un­teer­ing at one of the many wor­thy char­i­ties. All are great ways to con­nect with oth­ers and be­come an en­gaged mem­ber of our com­mu­nity. And if go­ing alone sends shiv­ers down your spine, reach out to the group first and let them know you are com­ing and will be out of your com­fort zone. I guar­an­tee you will be wel­comed with open arms and they will make it their mis­sion to help you get con­nected.

PHOTO: BEN AL­LAN

Jen­nifer Swaine.

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